It’s the age of social media and we are inundated with photographs every day. We see pictures galore of people, animals, vacation spots, and of course, food. Most of us have cameras on our phone, and it’s fun and satisfying to take pictures and see them instantly! Cameras have their practical purposes too, and dentists…
When a patient has finished a dental treatment, be it a routine cleaning or a major tooth restoration, they’re likely going to let out a big sigh of relief and try to put it behind them. They probably feel pretty good about getting through it, grateful that it’s over with, and excited to go on…
One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going to the dentist, unless they have an emergency, or pain they can no longer endure. And unfortunately, many of those patients won’t be seen again…
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The dentists and orthodontists who do come to work with a marketing mindset are among the most successful businesses in the industry. Many team members feel…
Most dental and orthodontic practices today engage in marketing activities. The landscape has changed so that dental practices need to market themselves to stay in business. However, many dentist business owners try different marketing activities haphazardly to see what works without having specific aims in mind. It’s critical to identify clear marketing goals for your…
How are the online reviews for your dental practice? What is your strategy for getting more reviews? Do you have better or worse online reviews than your competitors? The quantity and quality of your online reviews have a significant influence on whether new patients are comfortable calling your office to schedule. Even if they are…
Dentists, orthodontists and dental professionals hate to think they’re in a sales role – but let’s face it, they are! Patients don’t always believe they need dental care, and they often have to pay a significant portion out-of-pocket. How you communicate the need for a dental procedure makes all the difference in whether a patient…
Online reviews are a fact of modern life – and they can have an enormous influence on the success of a small business. Great online reviews are a critical part of attracting new patients to your practice. Hopefully most of yours are positive, but many dental practices experience a bad online review at some point.…
Video content is more popular than ever across industries, YouTube is a mainstay of the modern world for just about everything! What does this mean for your dental practice? How can you leverage this emerging medium to market your dental or orthodontic practice online? Keep reading to find out more! Here are 2 great ideas…
As a general dentist or orthodontist, it’s likely that one of your main areas of focus is attracting new patients to your practice. Monthly new patients are one of the most important indicators of a healthy, thriving practice. How is your new patient flow? How can you attract more new patients to your practice? How…