One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going to the dentist, unless they have an emergency, or pain they can no longer endure. And unfortunately, many of those patients won’t be seen again…
Dentists, orthodontists and dental professionals hate to think they’re in a sales role – but let’s face it, they are! Patients don’t always believe they need dental care, and they often have to pay a significant portion out-of-pocket. How you communicate the need for a dental procedure makes all the difference in whether a patient…
The term mindfulness probably doesn’t seem to connect with dentistry. Mindfulness is more likely to have one conjuring up visions of a Buddhist monk levitating above a mountain top, or recalling chants of “Oooommmm…” reverberating from a yoga studio. These are good examples of mindfulness in practice, and not necessarily inaccurate. So what does mindfulness have to do…
Many dental professionals hold largely negative ideas about sales, especially when it comes to promoting procedures that are done in their office. However, sales techniques are actually an important part case acceptance. Unfortunately, the treatment you recommend won’t sell itself: patients don’t want to spend money on dental care if they don’t see the value…
Do you have an elevator pitch that you use with your patients? Believe it or not, having an elevator pitch is important for dentists. How do we know? We’re business owners whose clients are some of the busiest people on the planet, so we know the importance of the 30-second pitch. In fact, that brief…