It’s the age of social media we see tons of photos every day. We see pictures of people, animals, vacation spots, and of course, food. Most of us have cameras on our phone, and it’s fun and satisfying to take pictures and see them instantly! Cameras have their practical purposes too, and dentists and…
It seems that everything is done on the internet these days, from booking airline tickets to everyday grocery shopping! More importantly, it’s where people go to find information. And that includes information about services- doctors, dentists, and just about anything else a potential consumer can think of. If you’re not promoting your business online, whatever…
Modern day marketing techniques are rapidly becoming more digitalized. If you don’t have a robust online marketing strategy your business is falling behind. For decades, dental and orthodontics practices didn’t have to market themselves. Now, not only do they have to market themselves, they have to figure out the online landscape. Figuring out an online…
It is critical to build a dental or orthodontics practice that can survive in your absence. Why is this so important? Because you can’t be in your office every minute of every day, nor do you want to be! A truly successful practice should function as its own ecosystem, and be able to work effectively…
Online marketing is an excellent way to promote your dental or orthodontic practice. However, it only works if you’re leveraging your platforms properly. Keep reading to better understand how it works! What Does SEO Mean? Search Engine Optimization (SEO) is a way to help people who are looking for your business to find it. The…
It’s virtually impossible to avoid Facebook or Instagram these days, even if you’re not a millennial. But did you know that you can use these platforms to improve traffic into your dental or orthodontic practice? People ask me all the time, “Does social media marketing actually work?”, and the answer is YES. Social media marketing…
It seems that everywhere you look nowadays there are ads for Invisalign. Celebrities are endorsing it, and professional adults are using it. It’s a great way to straighten teeth without the bulky hassle of braces, and they are becoming more main-stream every day. If you are an orthodontist it’s imperative that you offer Invisalign aligners…
You’ve probably heard the term “online reputation management” from your colleagues or office manager, but do you know how important it is? When I first came across this term I thought, how can you manage your online reputation? You can’t control what people write on the internet, how can you possibly control your online reputation?…
It’s the age of social media and we are inundated with photographs every day. We see pictures galore of people, animals, vacation spots, and of course, food. Most of us have cameras on our phone, and it’s fun and satisfying to take pictures and see them instantly! Cameras have their practical purposes too, and dentists…
Throughout my years of Invisalign sales, I came across something over and over that baffled me; no one liked to discuss profitability! As a professional sales person, working really hard to build a solid financial future for myself, I found this puzzling. Why was the mention of making money such a taboo in the dental…