Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to do this for them. Hiring the right dental marketing partner for your practice can feel as daunting as doing it yourself! You’re taking a risk,…
Most dental and orthodontic practices need to have a solid marketing strategy to thrive in today’s business environment. With the explosion of online marketing, social media marketing is an essential component for dentists to engage with patients. How do you develop a social media strategy? What actually works to engage patients? How much should you…
Dentists, orthodontists and dental professionals hate to think they’re in a sales role – but let’s face it, they are! Patients don’t always believe they need dental care, and they often have to pay a significant portion out-of-pocket. How you communicate the need for a dental procedure makes all the difference in whether a patient…
One of the biggest challenges of owning a dental practice is keeping your revenue and cash flow even month-over-month. There are normal yearly fluctuations in business, yet your bills stay the same every month regardless of how much you bring in. This can be very challenging to manage! Often this means that the dentist business…
Summer is here, and many dentists look forward to a well-deserved break. However, taking a vacation when you’re a dentist business owner can also be stressful. Many dentists pursued the profession to have autonomy, and “be their own boss.” Yet far too many find out that they can’t take the time they need for vacation…
Marketing is something most dental and orthodontic practices didn’t have to worry about 20 years ago. Today, the only practices that survive and thrive are those who prioritize and invest in effective marketing strategies. There are 2 categories of marketing for your dental practice: internal and external. Internal is what you do inside of the…
If you’re a dentist actively marketing your practice online, chances are you have a business Facebook page – and you may even be posting frequently on it. But how many followers and “Likes” do you have? Many dental practices hire agencies to run their social media, and create weekly or even daily posts. However, if they’re…
You want to do more online marketing for your dental practice - but what kind of results can you expect? And how long will it take? What are realistic expectations for your investment? All these are important questions when considering an online marketing strategy for your dental practice. It’s important to clearly know what you…
Whether you’re a general dentist or a specialist, you’ve probably either used Invisalign® in your practice or have considered using it. For most dental practices, Invisalign works great and is a profitable addition with a high patient-satisfaction rate. However, if not implemented correctly, Invisalign can be a time-consuming nightmare for a dental practice. To make Invisalign…
As a dentist business owner, you’ve probably heard of the term “online reputation management” - but what does it mean to you? Your online reputation is everything someone could find about you on the internet. This includes social media profiles, websites, online reviews, other websites that are linked to you. How Does Your Online Reputation…