It’s the age of social media we see tons of photos every day. We see pictures of people, animals, vacation spots, and of course, food. Most of us have cameras on our phone, and it’s fun and satisfying to take pictures and see them instantly! Cameras have their practical purposes too, and dentists and…
Online marketing is an excellent way to promote your dental or orthodontic practice. However, it only works if you’re leveraging your platforms properly. Keep reading to better understand how it works! What Does SEO Mean? Search Engine Optimization (SEO) is a way to help people who are looking for your business to find it. The…
It’s virtually impossible to avoid Facebook or Instagram these days, even if you’re not a millennial. But did you know that you can use these platforms to improve traffic into your dental or orthodontic practice? People ask me all the time, “Does social media marketing actually work?”, and the answer is YES. Social media marketing…
You’ve probably heard the term “online reputation management” from your colleagues or office manager, but do you know how important it is? When I first came across this term I thought, how can you manage your online reputation? You can’t control what people write on the internet, how can you possibly control your online reputation?…
It’s the age of social media and we are inundated with photographs every day. We see pictures galore of people, animals, vacation spots, and of course, food. Most of us have cameras on our phone, and it’s fun and satisfying to take pictures and see them instantly! Cameras have their practical purposes too, and dentists…
Throughout my years of Invisalign sales, I came across something over and over that baffled me; no one liked to discuss profitability! As a professional sales person, working really hard to build a solid financial future for myself, I found this puzzling. Why was the mention of making money such a taboo in the dental…
One of the main reasons people open their own dental practice is to enable themselves to spend more time (and money!) with their families. Being a business owner and your own boss comes with perks, autonomy and sufficient income being the most desirable. However, once you get into the routine of running your business and…
When a patient has finished a dental treatment, be it a routine cleaning or a major tooth restoration, they’re likely going to let out a big sigh of relief and try to put it behind them. They probably feel pretty good about getting through it, grateful that it’s over with, and excited to go on…
One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going to the dentist, unless they have an emergency, or pain they can no longer endure. And unfortunately, many of those patients won’t be seen again…
So you’ve decided to offer your team members a bonus…now what? Here are tips, suggestions and guidelines for providing an incentive program in your dental practice. There are several key factors in ensuring that your bonus structure suits the needs of your individual team members, the dental practice as a cohesive whole, and your office…