Mobile Optimization
Mobile device usage has surged over the past several years and now are the dominant tool used to access the internet. We help you create a site that performs great on mobile devices by providing your audience a smooth operating and user-friendly site.
Mobile Friendly Website
Mobile friendly refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it will appear smaller on a phone and may not work perfectly on a touchscreen tablet, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a “best practice” for all website developments.
Ensuring your website is mobile friendly is critical. Mobile users is quickly rising. What are the essential features of a mobile friendly website?
Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message from your mobile device
Slideshows or image rotators that function without Flash support (Adobe Flash is not supported by Apple and some other mobile devices)
Small image sizes to allow for fast loading over mobile connections—don’t count on even a 3G connection
A mobile optimized site is a far more advanced website. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images appear when the user is on an iPhone or other device.
Why reformat? Reformatting allows the website to easily engage a large mobile audience when key buying decisions come up. More and more consumers are turning to their mobile devices right in the store. Having a website developed that allows the user to easily navigate and engage from the small screens of their handheld means reaching a decision faster.
What are some good formatting elements that go into a mobile optimized site?
- Simplified navigation that is “thumb” friendly with large touchpoints, especially for critical contact information
- Reduced graphics that don’t interrupt the quest for critical information such as product listings or commoditized content
- Avoid making users type unless absolutely necessary
- Give users the option to view the desktop version of your site