How is your dental practice ranking on Google for common search terms? Would you like to improve your ranking? There are many ways to get your dental practice website ranking higher on search engines. One of the most powerful ways – that dentists are often not aware of – is through something called back linking.…
Video content is more popular than ever across industries, YouTube is a mainstay of the modern world for just about everything! What does this mean for your dental practice? How can you leverage this emerging medium to market your dental or orthodontic practice online? Keep reading to find out more! Here are 2 great ideas…
Every dental practice focuses on different procedures, and needs to market these to patients. If you’re an orthodontist, maybe you focus on early intervention treatment, accelerated orthodontics, or clear aligner therapy. If you’re a general dentist, there’s a wide array of services and products you may offer – perhaps same day crowns with Cerac technology,…
Dental practices just starting out with online marketing often wonder how to approach social media marketing, especially when it comes to what type of content to post to their practice social media page. To help you ease into social media marketing, here are some basics on what your dental practice should post to its social…
You run a medium sized dental practice, you have a good website, and you do some social media posting — but should you be running a blog, too? Currently, very few dentists run an active blog. However, blogging (if done correctly) can give you a solid competitive advantage with your marketing and new business development.…
Wondering if you should design your own dental practice website? Here are some important considerations to keep in mind when deciding whether to go it alone or hire a professional to build a webpage for your practice. The Dental Practice Website: Design Your Own or Hire a Professional? As a dentist, you know that you need…
There’s no question that social media can feel overwhelming — especially for busy dentists and orthodontists, whose main focus is providing the best care for their patients — but it’s an important part of marketing your practice, creating brand awareness, and bringing in new business. To relieve some of the overwhelm at the sheer amount…
As a dentist business owner, you’ve probably heard of the term “online reputation management” - but what does it mean to you? Your online reputation is everything someone could find about you on the internet. This includes social media profiles, websites, online reviews, other websites that are linked to you. How Does Your Online Reputation…
If you need help running your dental practice, you’re probably thinking about hiring a consultant. But how do you choose the right dental consultant? And which consulting method will help you run your business more smoothly? Here at ClearEdge Innovation, we believe that technology is the answer. Think about it: you couldn’t run the medical…
Social media is one of the most powerful online marketing tools for dentists and orthodontists. Are you taking advantage of this amazing resource? Not only does social media allow you to take your online marketing beyond your website, but it also helps you reach a staggeringly large audience to build your personal brand and land…