It is critical to build a dental or orthodontics practice that can survive in your absence. Why is this so important? Because you can’t be in your office every minute of every day, nor do you want to be! A truly successful practice should function as its own ecosystem, and be able to work effectively…
One of the main reasons people open their own dental practice is to enable themselves to spend more time (and money!) with their families. Being a business owner and your own boss comes with perks, autonomy and sufficient income being the most desirable. However, once you get into the routine of running your business and…
When a patient has finished a dental treatment, be it a routine cleaning or a major tooth restoration, they’re likely going to let out a big sigh of relief and try to put it behind them. They probably feel pretty good about getting through it, grateful that it’s over with, and excited to go on…
One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going to the dentist, unless they have an emergency, or pain they can no longer endure. And unfortunately, many of those patients won’t be seen again…
So you’ve decided to offer your team members a bonus…now what? Here are tips, suggestions and guidelines for providing an incentive program in your dental practice. There are several key factors in ensuring that your bonus structure suits the needs of your individual team members, the dental practice as a cohesive whole, and your office…
Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to do this for them. Hiring the right dental marketing partner for your practice can feel as daunting as doing it yourself! You’re taking a risk,…
As a dentist or orthodontist, you know that when you recommend a procedure to a patient one of the 1st things they ask is, “Does my insurance cover that?” And as we all know, dental insurance doesn’t cover as much as people expect it will. Patients are trained by medical insurance to think that most…
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The dentists and orthodontists who do come to work with a marketing mindset are among the most successful businesses in the industry. Many team members feel…
Most dental and orthodontic practices today engage in marketing activities. The landscape has changed so that dental practices need to market themselves to stay in business. However, many dentist business owners try different marketing activities haphazardly to see what works without having specific aims in mind. It’s critical to identify clear marketing goals for your…
How are the online reviews for your dental practice? What is your strategy for getting more reviews? Do you have better or worse online reviews than your competitors? The quantity and quality of your online reviews have a significant influence on whether new patients are comfortable calling your office to schedule. Even if they are…