It seems that everything is done on the internet these days, from booking airline tickets to everyday grocery shopping! More importantly, it’s where people go to find information. And that includes information about services- doctors, dentists, and just about anything else a potential consumer can think of. If you’re not promoting your business online, whatever…
It’s virtually impossible to avoid Facebook or Instagram these days, even if you’re not a millennial. But did you know that you can use these platforms to improve traffic into your dental or orthodontic practice? People ask me all the time, “Does social media marketing actually work?”, and the answer is YES. Social media marketing…
Dental practices today need to have a marketing budget to maintain or grow their business. What’s the best use of your investment money? What are the best types of dental marketing to produce the results you want? There is no one-size-fits all approach to determining your dental marketing budget. Some experts will say as much…
Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to do this for them. Hiring the right dental marketing partner for your practice can feel as daunting as doing it yourself! You’re taking a risk,…
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The dentists and orthodontists who do come to work with a marketing mindset are among the most successful businesses in the industry. Many team members feel…
Most dental and orthodontic practices today engage in marketing activities. The landscape has changed so that dental practices need to market themselves to stay in business. However, many dentist business owners try different marketing activities haphazardly to see what works without having specific aims in mind. It’s critical to identify clear marketing goals for your…
Most dental and orthodontic practices need to have a solid marketing strategy to thrive in today’s business environment. With the explosion of online marketing, social media marketing is an essential component for dentists to engage with patients. How do you develop a social media strategy? What actually works to engage patients? How much should you…
How are the online reviews for your dental practice? What is your strategy for getting more reviews? Do you have better or worse online reviews than your competitors? The quantity and quality of your online reviews have a significant influence on whether new patients are comfortable calling your office to schedule. Even if they are…
Online reviews are a fact of modern life – and they can have an enormous influence on the success of a small business. Great online reviews are a critical part of attracting new patients to your practice. Hopefully most of yours are positive, but many dental practices experience a bad online review at some point.…
How is your dental practice ranking on Google for common search terms? Would you like to improve your ranking? There are many ways to get your dental practice website ranking higher on search engines. One of the most powerful ways – that dentists are often not aware of – is through something called back linking.…