It’s virtually impossible to avoid Facebook or Instagram these days, even if you’re not a millennial. But did you know that you can use these platforms to improve traffic into your dental or orthodontic practice?
People ask me all the time, “Does social media marketing actually work?”, and the answer is YES. Social media marketing absolutely works-but only if you leverage it properly. Keep reading to find out how it works!
What Is Social Media Marketing?
Social media marketing entails of reaching your patients through platforms such as Facebook, Twitter, Instagram, Pinterest, and Google+.
Social media marketing is a fairly new concept, but can be an extremely powerful tool for reaching out to your current patients and attracting new patients. You can target your potential audience very specifically, meaning you can draw people into your practice depending on what services you offer and excel at.
The great thing about social media marketing is you can use organic content to showcase your talents and specific skill set, thereby attracting the right patients for your practice. People looking for something in particular, something that you specialize in, will be able to find you.
You can also pay for advertising on most of these social media platforms. Remember to make your advertising unique to your practice.
How Does Social Media Marketing Benefit a Dental or Orthodontic Practice?
Social media marketing helps a business by reaching out to a wider audience of potential patients, and therefore business for your practice. The beauty of this concept is that it leverages what is probably already your best existing network-referrals.
Your best patients come from your referrals. If your friends and family, as well as your current patients are connected to your business page, they will be more likely to remember you and to recommend your practice to their friends and acquaintances.
This is a beautiful example of grassroots marketing through a digital platform.
Does my Dental or Orthodontics Practice Need Online Marketing?
If your practice brings in 1 million dollars a year in revenue, or if you would LIKE your practice to bring in a million dollars a year, then social media marketing will definitely benefit your business.
The important thing to remember is for this to work you have to remain consistently committed to posting content on your social media platforms. It’s best to use organic and original content-things that are specific to your practice.
If your audience feels like you are truly engaging with them, and showing pride for your practice and its accomplishments, you’re going to receive more feedback and interest. People respond best to posts that are personal, or at least original and authentic.
If you choose to pay for advertising on social media platforms, make sure that your ads are tailor made to showcase what your practice specializes in. When people are actively looking for a dentist or orthodontist, they’re usually in need of specific treatment.
A generic “Come to our practice because we’re really good” advertisement won’t catch the consumers’ attention. “We specialize in Invisalign” however, will catch the attention of the appropriate patients for your practice.
We Can Help!
Social media marketing is our specialty! If you’re ready to take that leap into the million-dollar bracket, or if you’re already there and want to keep it that way or generate even more, give us a call! We run our business a little differently here at ClearEdge Innovation, by using your brand to formulate your content strategy. We will also guide you, and offer you tools for staying engaged and current with your social media platforms.
We know that every dental and orthodontic practice has something unique to offer their patients, so let us help you showcase yours and bring in more business!
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