When a patient has finished a dental treatment, be it a routine cleaning or a major tooth restoration, they’re likely going to let out a big sigh of relief and try to put it behind them. They probably feel pretty good about getting through it, grateful that it’s over with, and excited to go on…
One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going to the dentist, unless they have an emergency, or pain they can no longer endure. And unfortunately, many of those patients won’t be seen again…
So you’ve decided to offer your team members a bonus…now what? Here are tips, suggestions and guidelines for providing an incentive program in your dental practice. There are several key factors in ensuring that your bonus structure suits the needs of your individual team members, the dental practice as a cohesive whole, and your office…
When it comes to keeping the energy and enthusiasm levels high in your office, you may consider offering your team members a bonus. There are many benefits to running an incentive program, and with a smaller business it can be a productive way to provide extra motivation, and express your appreciation for your hard working…
Dental practices today need to have a marketing budget to maintain or grow their business. What’s the best use of your investment money? What are the best types of dental marketing to produce the results you want? There is no one-size-fits all approach to determining your dental marketing budget. Some experts will say as much…
Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to do this for them. Hiring the right dental marketing partner for your practice can feel as daunting as doing it yourself! You’re taking a risk,…
As a dentist or orthodontist, you know that when you recommend a procedure to a patient one of the 1st things they ask is, “Does my insurance cover that?” And as we all know, dental insurance doesn’t cover as much as people expect it will. Patients are trained by medical insurance to think that most…
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The dentists and orthodontists who do come to work with a marketing mindset are among the most successful businesses in the industry. Many team members feel…
Most dental and orthodontic practices today engage in marketing activities. The landscape has changed so that dental practices need to market themselves to stay in business. However, many dentist business owners try different marketing activities haphazardly to see what works without having specific aims in mind. It’s critical to identify clear marketing goals for your…
Most dental and orthodontic practices need to have a solid marketing strategy to thrive in today’s business environment. With the explosion of online marketing, social media marketing is an essential component for dentists to engage with patients. How do you develop a social media strategy? What actually works to engage patients? How much should you…