As a dentist or orthodontist, you know that when you recommend a procedure to a patient one of the 1st things they ask is, “Does my insurance cover that?” And as we all know, dental insurance doesn’t cover as much as people expect it will. Patients are trained by medical insurance to think that most…
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The dentists and orthodontists who do come to work with a marketing mindset are among the most successful businesses in the industry. Many team members feel…
Most dental and orthodontic practices today engage in marketing activities. The landscape has changed so that dental practices need to market themselves to stay in business. However, many dentist business owners try different marketing activities haphazardly to see what works without having specific aims in mind. It’s critical to identify clear marketing goals for your…
Most dental and orthodontic practices need to have a solid marketing strategy to thrive in today’s business environment. With the explosion of online marketing, social media marketing is an essential component for dentists to engage with patients. How do you develop a social media strategy? What actually works to engage patients? How much should you…
How are the online reviews for your dental practice? What is your strategy for getting more reviews? Do you have better or worse online reviews than your competitors? The quantity and quality of your online reviews have a significant influence on whether new patients are comfortable calling your office to schedule. Even if they are…
Dentists, orthodontists and dental professionals hate to think they’re in a sales role – but let’s face it, they are! Patients don’t always believe they need dental care, and they often have to pay a significant portion out-of-pocket. How you communicate the need for a dental procedure makes all the difference in whether a patient…
Online reviews are a fact of modern life – and they can have an enormous influence on the success of a small business. Great online reviews are a critical part of attracting new patients to your practice. Hopefully most of yours are positive, but many dental practices experience a bad online review at some point.…
One of the biggest challenges of owning a dental practice is keeping your revenue and cash flow even month-over-month. There are normal yearly fluctuations in business, yet your bills stay the same every month regardless of how much you bring in. This can be very challenging to manage! Often this means that the dentist business…
Summer is here, and many dentists look forward to a well-deserved break. However, taking a vacation when you’re a dentist business owner can also be stressful. Many dentists pursued the profession to have autonomy, and “be their own boss.” Yet far too many find out that they can’t take the time they need for vacation…
Video content is more popular than ever across industries, YouTube is a mainstay of the modern world for just about everything! What does this mean for your dental practice? How can you leverage this emerging medium to market your dental or orthodontic practice online? Keep reading to find out more! Here are 2 great ideas…