It seems that everywhere you look nowadays there are ads for Invisalign. Celebrities are endorsing it, and professional adults are using it. It’s a great way to straighten teeth without the bulky hassle of braces, and they are becoming more main-stream every day.
If you are an orthodontist it’s imperative that you offer Invisalign aligners within your practice, simply because it is in such high demand.
If you are a dentist, and you aren’t currently offering Invisalign treatment, you could be missing out on a great opportunity to bring in more revenue and long term patients.
Integrating Invisalign Can Be Challenging
It is important to be prepared and informed about the challenges of taking on Invisalign as a treatment option for your practice. It is a great source of revenue, and a huge draw for potential patients, but if you’re not prepared it can be overwhelming and frustrating at first.
Here are some things to be aware of when integrating Invisalign into your practice:
- Learning the clinical side. If you’re a dentist you may not have the experience and training to handle moving teeth. This makes it difficult to choose your cases appropriately, and it can be daunting. Orthodontists who have been practicing for years still come across challenges with Invisalign and the predictability of teeth movement. It takes practice and experience.
- Case Acceptance from the patients. Because you are a dentist and not an orthodontist, your patients may be resistant to the prospect of orthodontic treatment. It’s important for them to understand the benefits of Invisalign, as well as the dangers of not getting the treatment. Increasing your case acceptance should always be a priority, and the integration of Invisalign may be an opportunity to practice!
- Management and completion of Invisalign cases. You’ll need to make sure that your team is versed in the process of Invisalign. Invisalign works because the patients are compliant. It is up to you and your team to follow up with your patients, and make sure everything is being done properly, on your end and the patients end, to ensure the treatment is successful.
- Costly lab bills. There’s nothing quite like the frustration of completing tons of successful work, turning a great profit…and then getting a huge bill. Be aware of your costs ahead of time, and make sure you are collecting an appropriate down payment from your patients. It can be prudent to keep those down payments in a separate account.
All Dentists Should Offer Invisalign Treatment
It is our opinion that all dentists should be integrating Invisalign into their practices. It is a fantastic yet untapped resource for business growth. Close to 75% of Northern Americans could benefit from orthodontic care, and less than 1% seek it out each year!
You may find yourself with a whole set of new patients once you implement this additional treatment option. People know about Invisalign now - and they want it.
Invisalign aligners are much more sensible than braces for adults, and they are incredibly beneficial. Adults who have hemmed and hawed at the process of getting braces because of their age have a better option now, and it would be a giant missed opportunity not to get on board and make them a regular part of your dental practice.
If you are considering integrating Invisalign into your practice, but feeling overwhelmed and unsure, give us a call today! Invisalign is where we came from, and we can offer outstanding advice and guidance for this surefire method of increasing your business revenue!
