We are making a shift toward LinkedIn for small business advertising. LinkedIn can be a very powerful marketing tool, but it can be hard to figure out how to use it. There are a few reasons we like LinkedIn.
Practice Marketing - The ClearEdge Difference
Does Your Practice Need Online Marketing?
It seems that everything is done on the internet these days, from booking airline tickets to everyday grocery shopping! More importantly, it’s where people go to find information. And that […]
Practice Marketing
An Overview of Digital Marketing Practices for Dentists
Modern day marketing techniques are rapidly becoming more digitalized. If you don’t have a robust online marketing strategy your business is falling behind. For decades, dental and orthodontics practices didn’t […]
ClearEdge News - Practice Marketing
A Helpful Infographic for Understanding Online Marketing for Dentists and Orthodontists
Online marketing is an excellent way to promote your dental or orthodontic practice. However, it only works if you’re leveraging your platforms properly. Keep reading to better understand how it […]
ClearEdge News - Practice Marketing - The ClearEdge Difference
Does Social Media Marketing Work for Dentists and Orthodontists?
It’s virtually impossible to avoid Facebook or Instagram these days, even if you’re not a millennial. But did you know that you can use these platforms to improve traffic into […]
ClearEdge News - Practice Marketing
Managing Your Online Reputation in the Dental Field
You’ve probably heard the term “online reputation management” from your colleagues or office manager, but do you know how important it is? When I first came across this term I […]
ClearEdge News - Practice Marketing
Embracing Profitability in the Dental Field
Throughout my years of Invisalign sales, I came across something over and over that baffled me; no one liked to discuss profitability! As a professional sales person, working really hard […]
Practice Marketing
Allocating Your Dental Marketing Budget
Dental practices today need to have a marketing budget to maintain or grow their business. What’s the best use of your investment money? What are the best types of dental […]
Practice Management - Practice Marketing
Coaching Your Patients to Maximize Their Dental Benefits
As a dentist or orthodontist, you know that when you recommend a procedure to a patient one of the 1st things they ask is, “Does my insurance cover that?” And […]
Practice Management - Practice Marketing
Marketing Mindset for Dentists and Teams
Most dentists and dental team members come to work every day focused on doing dentistry. Very few also focus on marketing their practice as part of their day-to-day activities. The […]