It’s the age of social media and we are inundated with photographs every day. We see pictures galore of people, animals, vacation spots, and of course, food. Most of us […]
Embracing Profitability in the Dental Field
Throughout my years of Invisalign sales, I came across something over and over that baffled me; no one liked to discuss profitability! As a professional sales person, working really hard […]
Balancing your Business and Family Life as a Dental Professional
One of the main reasons people open their own dental practice is to enable themselves to spend more time (and money!) with their families. Being a business owner and your […]
Following Up with Your Dental Patients
When a patient has finished a dental treatment, be it a routine cleaning or a major tooth restoration, they’re likely going to let out a big sigh of relief and […]
How to Retain Your Dental Patients
One of the most important things about maintaining the success of your dental practice is keeping your patients coming back. It’s not a big secret that many people avoid going […]
Implementing a Bonus Structure in Your Dental Practice
So you’ve decided to offer your team members a bonus…now what? Here are tips, suggestions and guidelines for providing an incentive program in your dental practice. There are several key […]
To Bonus or Not to Bonus in the Dental Field
When it comes to keeping the energy and enthusiasm levels high in your office, you may consider offering your team members a bonus. There are many benefits to running an […]
Allocating Your Dental Marketing Budget
Dental practices today need to have a marketing budget to maintain or grow their business. What’s the best use of your investment money? What are the best types of dental […]
Choosing the Right Dental Marketing Partner
Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to […]
Coaching Your Patients to Maximize Their Dental Benefits
As a dentist or orthodontist, you know that when you recommend a procedure to a patient one of the 1st things they ask is, “Does my insurance cover that?” And […]