Most dentists and orthodontists are too busy practicing dentistry and running a business to execute a robust marketing strategy. That’s why many decide to hire a dental marketing company to do this for them.
Hiring the right dental marketing partner for your practice can feel as daunting as doing it yourself! You’re taking a risk, and investing your money and time.
Will they produce the results you want? Are you being over charged? Will they follow through on the work they promised? Is there anything scammy you need to be aware of?
All these questions are valid when selecting a dental marketing agency. And it’s tough because most dentists are not marketing experts, so it’s challenging to know what to look for! Keep reading for some helpful tips on how to select the perfect dental marketing company for your practice.
Dental Marketing Integrity
It’s critical to work with partners you trust. Your marketing company should stand behind their work, and be able to provide examples and positive referrals from other clients.
It’s also important that the dental marketing agency be fully transparent about their activities – no smoke and mirrors! There’s no “secret sauce” to online marketing, they should be able to explain it easily and clearly. Make sure there are clear metrics for success delivered regularly and that their activities are tailored around meeting your practice goals.
Your dental marketing company should always give you your website and social media logins, and you should have full administrative rights to all your online sites. Surprisingly, this doesn’t always happen – so make sure you ask for these, and run the other direction if they won’t provide them to you! Also take a moment to read the company’s privacy policy in detail and ensure that your data is protected and safe at all times.
Flexibility in Dental Marketing Plans
Your needs as a dentist and small business owner will change over time. It’s a good idea to work with a company who will be flexible to your changing goals and resources.
Many dental marketing companies will force you into a binding contract for a certain length of time. Sometimes they do this to give the activities time to produce the desired results. However, you also don’t want to be locked into a time-based contract if the service is not working for you. Additionally, you may want the flexibility to change things if your own resources expand or contract.
Work with a company who is flexible to your goals and needs as a small business owner, and will allow you to change or cancel your plan without being locked in – this puts you in control.
Personality Synergy
Another central component to selecting the right dental marketing partner for your practice is to find the right personality fit.
Do you enjoy working with the person or team assigned to your account, or do they set your teeth on edge? Do you trust their abilities, or are you concerned they won’t deliver the quality you want? Does you share similar philosophies on marketing? Do they listen to you and implement your preferences? Are they available when you need to reach them?
Even though a dental marketing agency will take much of the marketing work off your plate, you’ll still be interacting on a regular basis for a variety of things. It’s smart to work with someone you like, and who understands you and your practice needs.
Selecting the Right Dental Marketing Partner
Hiring the best dental marketing agency for you can be challenging! It’s important to feel great about the decision you make as it’s a significant investment of time and money.
- Make sure you work with a company who has a high degree of integrity so you can trust them to deliver what they’ve promised.
- Look for a company who will give you the flexibility to be in control of your plan and contract at all times.
- And lastly, find the right personality fit for you and your practice.
At ClearEdge, we strive to deliver the highest quality service to our clients for their dental marketing needs at prices that are comfortable for their business. We customize all of our plans to match each practice’s goals individually. We’d love to work with you! Contact us today for a quote and to learn more.