Should My Dental Practice Website Have a Blog?

You run a medium sized dental practice, you have a good website, and you do some social media posting — but should you be running a blog, too?

Currently, very few dentists run an active blog. However, blogging (if done correctly) can give you a solid competitive advantage with your marketing and new business development.

Running a Dental Blog

Running a dental blog has tons of advantages for marketing your practice, but there are definite downsides, too — especially if you’re not aware of how successful blogging works, uninformed about the time commitments, and not prepared to make the right investment in maintaining it.

There’s nothing worse than going to a dentist’s website, clicking on “Blog” and finding nothing there – or finding a post from 2012. If you’re going to dedicate to doing a blog, you need to commit to a regular schedule.

Running a blog can be incredibly time-consuming. And for some, writing is just hard! And if you’re trained in formal writing, it won’t help much: writing for the web is a highly specialized skill, and it’s nearly the polar opposite of formal writing.

A dental blog also has to have fresh, engaging ideas. If your content isn’t strategic, if your writing isn’t for the web, and you fail to utilize proper SEO, your blog won’t do much for your practice.

If you’re a dentist planning to blog on your dental practice website, you’ll definitely need help from a professional web-writer and SEO expert. You can definitely join in the brainstorming process to suggest topics that are most relevant to your patients, and you may even have great ideas about strategy and marketing your blog.

But at the end of the day, the reality is this: your focus should be on running your business and caring for your patients — not copy writing for your dental blog.

Is Blogging Right for My Dental Practice Website?

So, is blogging right for your dental practice website?

Despite the challenges above, if you’re willing to make the investment in an engaging awesome blog, there are so many upsides to your online marketing presence. You’ll establish yourself far ahead of your local competition and improve your Google search rankings over time. You’ll engage prospective patients by addressing their common questions and concerns, and your practice and personal brand will begin to grow — quickly.

Still not sure if your dental website needs a blog. Have a look at the questions below. “Yes” to one or more of these, you may want to consider a dental blog for your practice.

Do you want to grow your practice by a significant percentage?
Do you consider yourself a Key Opinion Leader, or are trying to establish yourself as one?
Do you want a marketing competitive advantage over your local competition?
Do you feel you need to improve your Google rankings?
Are you looking for easier, low-cost ways to connect with your patient population and draw in new patients?
Do you want to expand your online presence beyond your local area?
If you’re already active in marketing yourself online, do you want to take it to the next level?

We’re here to help with your dental practice blog!

We offer high-quality, customized blogging services, effective digital strategies, and an awesome ROI — all at affordable prices.

We can help your practice shine online with this powerful tool.