Who We Are

Nicole Foster & Jennifer Murphy

Who We Are

Nicole Foster & Jennifer Murphy

Who
We
Are

Nicole Foster &
Jennifer Murphy

WHO WE ARE

Jennifer Murphy & Nicole Foster

Power of Partnership

Are you ready to take control of your dental practice?

We’re here to help.

2 minds. 2 unique skillsets. Over 38 years of industry experience.

We know dentistry, and we know the secrets of a successful practice.

When you partner with us, we’ll help you streamline your business and achieve your growth goals. That means you can get back to practicing dentistry and lose the business headaches for good.

As partners, we hold similar philosophies and values. We believe that the core of every successful practice is the perfect harmony of personal goals and professional strategy.

By leveraging the best technology, creating an innovative strategy around your business goals, and providing clear ROI, we’re proud to operate differently than any other dental consultant in the industry.

As partners, we hold similar philosophies and values. We believe that the core of every successful practice is the perfect harmony of personal goals and professional strategy.

By leveraging the best technology, creating an innovative strategy around your business goals, and providing clear ROI, we’re proud to operate differently than any other dental consultant in the industry.

Nicole Foster

Prior to fulfilling my lifelong dream of starting a business, I spent 14 years in medical sales, most recently selling the Invisalign system at Align Technology for 5 years. I loved working with a cutting-edge, disruptive technology and helping offices become more efficient and profitable.

Before that, I pursued my M.B.A. from Santa Clara University, which proved to be one of the best decisions of my life and changed the way I look at everything. While I was there, I was President of the Women in Business Network and organized a dynamic conference with 13 speakers and funded through sponsorship. I also hold a B.A. from UCLA.

My husband John and I recently relocated to Folsom, CA – a wonderland for all our favorite activities like stand-up paddle boarding, golf and gardening. It’s a little way from our hometown of Aptos, in Santa Cruz County. We are avid world travelers and recent highlights include trips to a remote island in Eastern Indonesia, and my all-time favorite city, Rome.

For more details click here

Nicole Foster

Prior to fulfilling my lifelong dream of starting a business, I spent 14 years in medical sales, most recently selling Invisalign for Align Technology for 5 years. I loved working with a cutting-edge, disruptive technology and helping offices become more efficient and profitable.

Before that, I pursued my M.B.A. from Santa Clara University, which proved to be one of the best decisions of my life and changed the way I look at everything. While I was there, I was President of the Women in Business Network and organized a dynamic conference with 13 speakers and funded through sponsorship. I also hold a B.A. from UCLA.

My husband John and I recently relocated to Folsom, CA – a wonderland for all our favorite activities like stand-up paddle boarding, golf and gardening. It’s a little way from our hometown of Aptos, in Santa Cruz County. We are avid world travelers and recent highlights include trips to a remote island in Eastern Indonesia, and my all-time favorite city, Rome.

For more details click here

What’s the name all about?

Clear
speaks to our roots with Invisalign, "clear" aligners a disruptive technology. It also describes how we want to do business with our customers in a clear, direct way. There's a lot of over-inflation and murkiness in consulting, and we want to break through that with a simple, straightforward approach.

Edge to clear speaks to our vision to be at the cutting edge of dental consulting, and also to help our customers have an edge over their competition.

Innovation because it's visionary and inspiring.

Clear
speaks to our roots with Invisalign, "clear" aligners a disruptive technology. It also describes how we want to do business with our customers in a clear, direct way. There's a lot of over-inflation and murkiness in consulting, and we want to break through that with a simple, straightforward approach.

Edge to clear speaks to our vision to be at the cutting edge of dental consulting, and also to help our customers have an edge over their competition.

Innovation because it's visionary and inspiring.

Meet The Team

Jake

If there is a development need Jake can make it happen. He has 6+ years experience in back-end technologies and 4+ years solely focusing on web technologies. Jake’s web platform of choice is WordPress and he strives to learn and grow in his trade every day in order to make an amazing experience for every one of his clients.

Stella

Stella uses her M.A. in English Literature to make digital marketing magic, day in and day out. An accomplished digital marketing manager with 5+ years of experience, she’s been acknowledged for innovative content and creative strategies that achieve rapid, measurable growth for business. Stella’s primary focus is combining unique content with customized marketing strategies to be leveraged across digital and social platforms.

Jim

Jim is a seasoned videographer with 20+ years experience at several major news networks. As head of his own production business, Jim’s state-of-the-art equipment and keen eye for the right shots make for outstanding videos. He has a notable ability to put people not accustomed to being on camera at ease, bringing out the best in his subjects. In his spare time he’s an avid surfer and skier, somtimes doing both in the same day.

Testimonials

- “Nicole is the perfect representative, having the vast knowledge and expertise of her field, mixed with a human touch that makes all her knowledge accessible to her customer.”
  
  Charles Carter, DDS - Owner of Carter Dental
  www.carterdental.com
- “Nicole was critical to the success of our office and implementation of our Invisalign practice. She was dedicated to focusing our marketing strategies and found us customized opportunities that matched our vision and goals. I would definitely recommend Nicole and her team to anyone looking to grow their practice.”
  
  Jenny Yoo-Park, DMD - Owner of Palo Alto Orthodontics
  www.paloaltoorthodontics.com
- “After working with Nicole my acceptance cases sky rocketed and I owe my success to her! I feel I couldn’t have had the success I’ve had without her coaching expertise and helping me along the way. I love working with her and she has made a huge difference in my case acceptance.”
  
  Alison Ross - Former Office Manager at Smiles Dental
- “When I first started working with Nicole, she helped me with Invisalign sales to increase my production by $300,000 per year. Her primary goal was to make my business successful; with her help we have achieved sustainable growth, and results that have lasted for years.”
  
  Joseph Field, DDS - Peninsula Center of Cosmetic Dentistry
  www.pccd.net